An Englishman, New Zealander and an Aussie walk into a bar

Technically, it wasn’t so much a bar as it was the worlds most active early-stage investors and incubator, but why ruin a good story with details?

Connected by our passion for hospitality, we started this business with the idea of developing industry changing intelligence software to empower business owners to make data driven decisions instead of going with gut-feel.

Dec Penfold

With 15+ years of experience in varied roles across the food & hospitality sector Dec’s experience includes virtual brands/ ghost kitchens, operations, procurement, sales and kitchen training & efficiency.

Harrison Stott

Formerly a founding employee at a host kitchen provider in London, Harrison has a deep background within the Technology sector and understands the process of raising capital, being key contributor to a £252m series A funding round for a Host Kitchen.

Mic Zagami

25 years experience in full stack development & data driven decision making consultancy. An agile project manager with a passion for contextualising data and providing value to business by improving their information management.

Some Brands We Work With

Help local, trade global.